NegativesSlow drying times when compared with Aqueous and UVHarmful Volatile Organic Chemcials (VOCs) during curing are released into the air as these are solvent based solutions, requires ventilationOlder technology, varnishes have been around since the 1930s (photochrome)Can be difficult to print on once overcoatedĬommon coating for Postcards, Self Mailers, Newsletters, and some publications Keeps saturation of printed colors high Can be applied in lineImproves abrasion resistance of substrateProven Technology Substrates type of medium:papercardboardfilmcoated paper, etc.Ĭoatings applied to medium after printing for following reasons:Įnhances physical properties and appearance of substratesMakes piece more durableRub and water resistantTypes of coatings commonly seen in printingĪqueous Acrylic OvercoatingLacquers / VarnishUV Migration from Drop on Demand to CartridgeSwatchbook with Media SamplesInk OptionsInk Cost Calculatorįundamentals for understanding coatings and substrates DominoDrop on Demand Piezo electric heads, solvent inks, uv curable TIJ Thermal Ink Jet HP cartridgesContinuous Ink Jet ex. Train and educate selected dealers to penetrate this market sector with a unique value proposition combination of product and operating finance tool.Leverage the financial tool to increase revenues through supplies and service tie in.Support with high profile marketing,floor plan equipment and incentive sales tools.Create a long term customer relationship with cross sell and add on opportunities. Market space dominated by Videojet (Addressing)Scitex (Printing / Addressing) $100 + Million in Equipment, supplies,serviceTechnology changing from drop on demand to HPMerlin, Intelligent indicia/barcode requires higher resolution, 4-state bar codePromo $ shift from Telemarketing to direct mail (do-not-call) Owners of direct mail businessProduction managerOperations managerDistribution managerInformation Systems / TechnologyMailroom managerĮducation-School Districts,Colleges,Universities23.8%Manufacturing Co.19.9%Government-Federal,State,Local.16.3%Finance,Insurance.8.5%Publishing. Mid-Large entitiesPrinters & PublishersDirect Mail HousesIn-Plant OperationsĬorporationsEducational institutionsFinancial organizationsGovernment entities Great price and excellent valueEasy integrationHigh quality imaging and accurate registrationCasters for easy reconfigurationSophisticated electronic controllersPCL controlled systemReliable and proven customer support and serviceġst time into ink-jettingProduction business growthHigh resolution/graphical businessMinimum operator skills environmentProductivity increase requirementsFeeder/media flexibility needs Offers customers more flexibility for their unique applicationsģ, 4 or 6 print area baseFeeder options standard friction, friction with dynamic rotation or high capacity UltraFeedfeederOptional Heater/dryerOptional 9 standard conveyor or 9 UltraSortconveyorOptional In-line tabber/stamp affixer/labeler/repositional notes The Secap Jet 1 addressing system:High production PrintStationDeveloped for customers with demanding requirementsDesigned to improve productivityReduces the amount of manual intervention. What is it?Why this solution?Benefits of the Secap Jet 1Who is buyingTarget markets/customersIn-plant marketROISecap FinancingSelling and prospecting tipsSales survey/Needs AnalysisĮquipment specs and featuresHands on trainingDemonstration TestConfigurations and pricing CompetitionSoftwareReview TestQ & A Skills and knowledge to effectively market, sell and compete in the high production arena Confidential Secap Dealer Training Program
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